Thanks to advertising many products or services are known before having direct contact with them. That is why the exteriors are a complete and totally visual means as highly creative. However, with the increasing saturation of electronic and printed media and the growth of urban concentrations, consumers have something in common: they move from their homes to study, work and have fun. In addition to advances in the technology of computer graphics and new systems print, billboards (outdoor) have become an indispensable option.
HISTORY OF OUTDOOR ADVERTISING
The origins of outdoor advertising go back to the first forms of graphic expression made by the first men on earth, based on the great human need to be able to communicate their ideas or to be able to express themselves visually. retail space advertising.
Even when there is no reliable proof of the true reasons that motivated our ancestors to paint inside caverns scenes of their daily lives, there is a theory that they managed to transmit to their peers some concept or idea, thus initiating the public art of persuasion.
3200 years BC, at the time when the names of the Pharaohs were inscribed in the Egyptian temples, the merchants resorted to carved stones (called stelae), which they placed next to the roads to promote their sales.
Later, the painted ads appeared. In the cities of Rome and Pompeii walls were assigned to show decorated murals for this purpose.
While in ancient Greece the order of competitions in the Olympic games on the outsides of the arenas was shown to the public.
With the invention of the papyrus, and later the paper, the advertisements enjoyed more flexibility, now they could be placed and transferred in almost any part that was desired. Later the invention of the Printing in the XV century and the Lithography 3 centuries later facilitated the birth of the Advertising Cartel.