Your goals specify what you aim to achieve through your participation. List the activities you want the attendees to shoot at the trade show. As soon as you have listed these, you should begin planning your strategies for achieving these aims. Your goals could be generating qualified sales leads, building brand awareness, introducing new products or services or maybe entering a new market.
Boost your stall
Every display has its own pre-show Promotions, but you cannot depend on this alone. You may plan your own show promotional or special product. You can advertise in the event is books, together with the event media partners and through your own sources. Promote your participation via your small business website by posting a statement together with the place, date, time and your stall number. Send invitations via emails or letters to your key customers and add a media release on your eNewsletter for existing and prospective clients.
Devise a strategy for getting leads
You need to identify the Type of Information you will need, how you will collect it and how you want on using it. You could use a scanner or lead retrieval machine, alternatively you can design contact cards for people to record their contact info on. Your booth staff can note down a couple of points about their conversation to the identical card. Do not do the business card collection since that does not supply the required information. The minimum information you need is your phone number, email, the customer’s needs, the follow-up procedure, discussion notes and the title of the salesperson addressing the client.
Choose your follow up techniques
You Have to Have a strategy in place for Your displays, because follow up on the leads must happen right after the transaction show exhibition booth design & contractor singapore. Brainstorming with your staff can provide a list of strategies for subsequent Up on the trade show prospects, after which, you may choose the best ones. Consider the best means of calling leads and the additional Information you would supply. Your call-to-action has to be clearly defined. After all this information is available, you can prepare your materials to be used at each step.